Goal pursuit occurs in the context of competing goals. For example, the long-term pursuit of academic success often occurs in the presence of short-term hedonic goals, or temptations. Hence, pursuing a focal goal involves negotiation with other conflicting goals.

Our lab study how people resolve such goal conflicts with self-control strategies. Sample questions that motivate our research are:

What is the nature of the impulses related to temptation?
Can we provide implicit training to reduce the impulse?
How do people resist temptations with self-control strategies (e.g., proactively removing temptations in an environment)?
Do people always abstain from temptations or do they strategically indulge in temptations?

  • Li, Y.^ & Jia, L.* (2021). Don’t miss the forest for the trees: New recommendations for exploiting guilt and shame in self-control conflicts. Social and Personality Psychology Compass. OnlineFirst. https://doi.org/10.1111/spc3.12627 [Journal IF = 3.461 (5yr 4.106)]

  • Jia, L., Hirt, E. R., & Nowak, M. (2019). Adaptive indulgence in self-control: A multi-level cost-benefit analysis. Psychological Inquiry, 30, 140-146. https://doi.org/10.1080/1047840X.2019.1646051 [Journal IF = 9.917 (5yr 10.433)]

  • Jia, L., Hirt, E. R., & Fishbach, A. (2019). Protecting an important goal: When prior self-control increases motivation for active goal pursuit. Journal of Experimental Social Psychology, 85, https://doi.org/10.1016/j.jesp.2019.103875 [Journal IF = 3.241 (5yr 4.104)]

  • Jia, L., Hirt, E. R., & Koh, A. H. Q.^ (2019). How to have your cake and eat it too: Strategic indulgence in big-time collegiate sports among academically successful students. Social Psychological and Personality Science, 10(6), 792–801. https://doi.org/10.1177/1948550618789403 [Journal IF = 4.38 (5yr 4.871)]

  • Koh, A. H. Q. ^ , Jia, L.* , & Hirt, E. R. (2017). Where do desires come from? Positivity offset and negativity bias predict implicit attitude toward temptations. Motivation and Emotion, 41, 431-442. https://doi.org/10.1007/s11031-017-9617-7 [Journal IF = 1.878 (5yr 2.556)]