Principal Investigator

Jia, Lile

Assistant Professor

Ph.D. (Indiana), B.A. (Hons.) (NUS)

When I’m not doing research, I like to read on arts and find ironies in life. I also like to play a variety of card and board games. My non-psychology friends always claim that I have an unfair advantage because I can “read” their minds. Well, like many other psychology researchers, I simply pretend that it is true and play on.

Current Members


Fishbach, Ayelet
Jeffrey Breakenridge Keller Professor of Behavioral Science and Marketing (The University of Chicago)
Hirt, Edward R.
Professor of Psychology and Associate Department Chair (Indiana University Bloomington)
Kamei, Robert
Associate Provost (Education, National University of Singapore), Director of ALSET
Kan, Min-Yen
Associate Professor (School of Computing, National University of Singapore), Deputy Director (ALSET)
Yu, Rongjun
Assistant Professor (National University of Singapore)